Why bother with a six-pack when you've got a keg?

Chubby men as attractive as men with six-packs:

[T]he respondents in the University of Queensland study rated images of slender or slightly chubby masculinity at least as highly as those with well-defined six-packs, according to study leader, Phillippa Diedrichs.
...
Diedrichs showed mock-up advertisements for jeans, skin-care products and cologne - featuring muscular male models and men of more average dimensions - to more than 600 students in their late teens.

Neither sex responded more positively to the muscle-bound bodies.
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The results echoed Diedrichs’s 2008 findings that so-called "plus-size" female models sell products as effectively as their emaciated catwalk colleagues, and “directly challenge industry concerns that average-size models do not appeal to consumers”.

I'm not surprised. The whole "fashion industry" from clothes to modelling is controlled by metrosexuals and gays and they seem to be the only ones who find muscled Adonises and skinny skanks attractive.