The "King of Kitsch"

Rudy Carrera posted an obituary to Vladimir Tretchikoff (known as the "king of kitsch") who died on August 26th in South Africa at the age of 92. This picture, The Chinese Girl, sold more than a half a million copies.
I grew up seeing Tretchikoff reproductions in every house in South Africa. He was regarded (by ordinary folk - not art snobs) as South Africa's premier artist. As a child, I loved his paintings but, once I went to college and was educated above my parents, I began to sneer at him as my snobbish college peers did. As I said to Rudy, I think Tretchikoff formed my idea of "art" and is probably the reason that I love "chocolate box art" to this day.
From BBC News:
Born in Petropavlovsk in Kazakhstan - at the time part of Russia - Tretchikoff lived through the Russian revolution and survived a spell in a prison camp in Indonesia during the Second World War.
Self-taught, the artist - who painted with oils and watercolours - moved to South Africa in 1946 and four years later painted The Chinese Girl, also known as The Green Lady.
The Chinese Girl is believed to have sold more prints than either Leonardo da Vinci's famous masterpiece, the Mona Lisa, or Vincent van Gogh's Sunflowers.
It became evocative of UK popular culture in the 1960s and featured in the 1966 Michael Caine film Alfie.
"I always called it my father's Mona Lisa," Tretchikoff's daughter Mimi Mercorio told the AP news agency.
"I never thought at the time it would become so famous, but it seemed to catch the public eye and they loved it."
But Tretchikoff had a number of critics in the art world, who dismissed his work as "art for those who hate art."
His popularity also led to him being called the "king of kitsch" - although he hated this and insisted he was a serious artist.
Wayne Hemingway, author of the book Just Above The Mantelpiece - which is a defence of popular art - said Tretchikoff "achieved everything that Andy Warhol stated he wanted to do but could never achieve because of his coolness".
From Wikipedia:
Vladimir Tretchikoff (born 13 December 1913 in Petropavlovsk, Kazakhstan; died 26 August 2006 in Cape Town, South Africa) was one of the most commercially successful artists of all time.
Tretchikoff was a self-taught artist who painted super realistic figures, portraits, still life and animals. He worked in oil, watercolour, ink, charcoal and pencil but is best known for the reproductions of his work that have been sold worldwide over the years. The first series of very high quality reproductions were done by the Repro House Frost & Reed in London and was sold many a time in Lingerie Departments of Departmental Stores. The reproductions were so popular that it was said once that, Tretchikoff was second only to Picasso in his popularity.
His work was so commercially successful, particularly in the 1960s and 1970s, that it provoked extreme reactions. Many continue to see Tretchikoff's work as the epitome of kitsch. His famous subject "Chinese Girl", featuring an eastern model viewed through a blue filter is the best selling print of all time. It was featured everywhere from the original set of Alfie to an episode of Doctor Who.
Tretchikoff fled with his family to Manchuria after the 1917 Russian revolution. They also lived in Shanghai and later in Singapore.
His wife Natalie and daughter Mimi were evacuated from Singapore to Cape Town, South Africa in 1941 ahead of the advancing Japanese army. Not knowing the whereabouts of his family, he spent World War II in occupied Jakarta, where he met Leonora Schmidt-Salomonson (Lenka) who became his lover and one of his most famous models.
In 1946, he was reunited with his family in South Africa, where he resided for the rest of his life.
Although Tretchikoff was seen as one of South Africa's most prominent living artists, he never gained the recognition that he deserved as a master of realism. He was never taken seriously by art critics in South Africa, as, because of the reproductions done of his work, he was seen as too much of a commercial artist and it is only lately that his work has become more and more sought after and has escalated in price at auction houses such as Sotheby's South Africa.
The South African National Gallery never bothered to acquire an original Tretchikoff because they did not "really regard Tretchikoff as a South African artist".
This painting, The Xhosa Woman, was my mother's favorite Tretchikoff.











































































The Alliance