The middle-class co-alition vs the commies
Frank Luntz, a corporate communications adviser, was pollster for the GOP's 1994 "Contract With America" and advised House and Senate Republicans from 1994 through 1999.
How Can the GOP Get Moving Again? Drop the Dirty Politics and Get Real.
"Don't be afraid to see what you see," Ronald Reagan once said.
Today, many of his disciples are choosing not to see the obvious. Republicans in Congress cannot regain their majority merely by relying on a coalition of traditional conservatives and evangelicals. They must reach out to what I call "the fed-ups" -- a large and growing constituency of independent voters who have held the balance of power in every election since 1992, and will hold it again in 2008.
It was only 14 years ago that nearly 20 million voters rejected both Bill Clinton and George H.W. Bush in favor of H. Ross Perot, a little man with big ears and a big idea. Perot's principal claim on their allegiance in the presidential election of 1992 was his insistence that government should be competent, sensible and honest about its finances. His supporters were mad as hell and weren't going to take it anymore. Those voters -- 19 percent of the electorate -- demonstrated that there was a potent political movement of fed-up Americans.
Two years later, millions of Perot voters switched to the Republicans and helped them grab control of Congress. They stayed with the GOP for a decade because the party represented "good government." But red ink budgets, earmarked appropriations for bridges to nowhere, endless ethics scandals and a debacle of a war made them mad once again. In 2006 they deserted the GOP in droves and turned control of Congress back to the Democrats.
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Despite its many problems, the United States remains a nation of dreamers. The American psyche is genetically wired to see possibilities. Faith in the future is in our DNA. It's why we historically vote for the more positive, hopeful, upbeat candidates.
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Congressional Republicans didn't seem to notice in 2006, and certainly didn't seem to care. For the all-important swing voter in the center -- the current version of those 19-plus millionPerot voters -- Republicans came to represent the politics of hypocrisy and failure. They didn't have a message. They didn't have an agenda. They didn't have a purpose. And so on Election Day, these voters -- now about 16 percent of the electorate -- went elsewhere.
It is unfortunate that the Republican Party is currently dominated by hyperpartisan, gut-punching professional politicians and expert technicians whom I wouldn't want to face at the dark end of the electoral alley. They specialize in the flawless execution of "wedge" politics. That may have worked well in past elections, but no longer. The latest gimmick is "branding" -- a Madison Avenue technique -- to reverse the Republican slide. But political parties are not brands, slogans are not a replacement for ideas and you don't sell leaders the way you sell widgets.
Many rank-and-file Republicans agree. But the party apparatus still doesn't get it. Over the years, I have become unpopular with the GOP hierarchy by telling the apparatchiks what they needed to know, not what they wanted to hear. Nowadays my work is far from the day-to-day grind of political partisanship. But if I were still in the thick of it, my guidance would be just 20 words long: Be bold, return to basics, stop telling, start asking, focus on results, abolish "earmarks" and embrace a permanent balanced budget.
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The path to a GOP majority must be paved with solutions to the real problems of real people. Republicans should talk about expanding health savings accounts and educating Americans about the benefits they offer. They should commit to sunsetting government programs every four years unless continuing them can be justified. They should pledge the investment necessary to develop renewable fuels and alternative energy. They should challenge Democrats to tackle the burgeoning tax code and fight for tax simplification on behalf of hardworking taxpayers.
Republicans need a spirited, intellectually based rebuttal to every piece of Democratic legislation and an alternative to every policy -- not a new parliamentary maneuver.
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Step one should be the abolition of earmarks for hometown and home-state projects. Nothing will undermine the lobbyist culture more than a clear and definitive statement that there will never again be a highway project like the Alaskan "bridge to nowhere."
Step two is to once again stand for accountability, a principle abandoned in the last Congress. If Republicans are serious about demonstrating that they understand what America wants, they will support a balanced-budget amendment -- but with an important twist: The declining Social Security surplus couldn't be used as a numbers game to "reduce" shortfalls, and there would be a clause making it difficult to raise taxes.
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Republicans lost their congressional majority because they lost touch with what Americans really want. As a pollster, I rarely hear voters call for smaller government. They tell me that they want more efficient and more effective government. (Note to Republicans: There is no starker symbol of Washington's inefficiency and ineffectiveness than the federal government's inability to control our borders and prevent illegal immigration.)
The GOP cannot win without attracting those 20 million middle-class swing voters. Reagan attracted them - and kept many of them permanently - but they are not partisan and will vote for whomever is the most authentic, positive and sincere candidate. They abandoned Bush Sr and voted for Perot which got us 8 years of Billary. The GOP needs to go back to it's traditional Big Tent philosophy - a party for the whole middle-class not just the party of the religious right; the party of business, low taxes and practical optimistic politics.
The GOP needs the religious right but ordinary Americans dislike interfering busybody nosyparkers like Falwell and Robertson, who rightly or wrongly, are perceived to be pulling the GOP strings. But middle-class Americans especially dislike the Democrat socialist elites who keep their positions by manipulating their underclass of "poor pitiful victims." Ordinary Americans aren't "victims." We're winners and we just have to keep pointing out that the Dems are losers and whiners.
It's our election to lose so let's make sure we win. (In fact I know we are going to win - I feel it in my old bones.) Let's attract the middle-class swing voters and this time let's keep them for as long as we can. It really doesn't matter that our presidential candidate be perfect. We can hold his feet to the fire of "fed-upness" if he gets out of line. I've never been much of an admirer of "leaders" anyway unless they are team leaders. Ordinary Americans are the team and we can correct and criticize our leaders whenever we want.
PS I read all the blogs that link here and many of them are "hardcore" religious conservatives. Some of them won't be happy till Jehovah sits in the White House. It's time for those hardcore conservatives to realize who their real allies are not only in the war on terror but in the culture war too. It's the non-partisan, non-religious middle-class - Nixon's "Silent Majority." They may not be perfect Christians or perfect gun proponents or totally anti-abortion but they are our best allies. They are the people who right now are pushing Giuliani's numbers up in the polls and relegating the flip-flop phony "religious conservative" Romney to the bottom rung. They can smell authenticity, pragmatism and optimism a mile away and fakes always smell fishy.
The bottom line is that most ordinary middle-class Americans don't care much care for ideology. What they do care about is keeping as much of their hard-earned money as they can out of the hands of spendthrift government bureaucrats and using it to educate their kids, build comfortable homes and pursue their own happiness in their own way - and maybe buy another gun. America is a nation of individuals and their families not of groups, classes or even parties.
We each want to create our own America not live in some fake peoples' paradise controlled by government like the Europeons. (That's not a typo.). Then once we've created our own individual little America, we co-operate with allies to defend each others' property and freedom. America is first and foremost simply a geographical area settled by like-minded people who believe that private property and individual sovereignty are the basis of civilization.







































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